Beyond Human-Scale
Excerpt from To BI or Not to Be
Another reason BI is not widely adopted is that it is just not a human-scale process. It’s hard to get your head around. For example, a retailer who plans to have a Thanksgiving Day sale might ask a simple question: How much should we reduce prices so that we will sell everything on our shelves and simultaneously maximize our profit? Getting the right answer is a huge computational process. Nobody I know can do that problem in their head.