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About Trendpointe

By Roger Meyer  |  June 15, 2006

TrendPointe discusses emerging strategies in business intelligence.  We are interested in how organizations leverage their brand assets across a rapidly changing global economy.  We interview respected authors, thought-leaders, and C-level executives from leading organizations. 

TrendPointe targets high-level decision-makers who are looking for upstream insight.  An incremental shift in strategy can have broad effect at the tactical level.  We cut through the misinformation and disinformation common to marketing and trade publications.  Our hope is to contribute to the broader public conversation.

TrendPointe is a subsidiary of Level M Incorporated.  Level M delivers alternative brand services to growing organizations.  Learn more about Level M.

 

 

TrendPointe

TrendPointe is an independent executive platform for emerging strategies in business intelligence. Read more...

White Papers

Enterprise Strength Philosophy

It’s strange that useful critical thinking tools, common to philosophy are missing from the corporate world in any systematic way. In this essay I propose some reasons why this is the case and discuss how conceptual techniques can improve decision making, cut through in-the-box habits of thought, and generate new ideas. Read more...

QuickTakes

January 2006 - Competing on Analytics Symposium, presented by Harvard Business School Press, co-sponsored by SAS and Intel

Understand Your Business, Understand Your BI

Irving "Bubba" Tyler made an interesting observation at the symposium: "You cannot talk about business intelligence without talking about collaboration and knowledge management."

The former CIO of Quaker Chemical suggested that if a company is serious about BI, it will develop its own way of using it. For instance, Quaker relies heavily on BI to compete in its sector.

Harrah's Entertainment is equally committed to BI, but approaches it very differently. "This is really about understanding your business model," Tyler told me. Read more...